Hi, I’m Frank, a Product Design Manager / hands-on designer based in California

I lead a talented team of 9 designers at Twilio, focusing on crafting seamless experiences across Messaging and Email products. With over 9 years of experience in UX and 2+ years in management, I’m passionate about transforming complex challenges into simple, intuitive solutions. My leadership is grounded in empathy, continuous feedback, and collaboration - driving impactful design that elevates both users and business outcomes.


👋 My background

I come from a hybrid background in tech and design, with a Master’s in Human-Computer Interaction from the University of Michigan 💙. I discovered UX through Don Norman's The Design of Everyday Things, which ignited my passion for creating intuitive user experiences. Over the years, I've built a career at the intersection of design strategy, user empathy, and product scalability, working across industries from healthcare to communications.

Currently at Twilio, I’ve led design initiatives that directly impacted business growth, including reimagining analytics with AI 🤖, driving SendGrid onboarding improvements 📈, and launching new messaging channels 📱. I’m passionate about empowering teams, fostering innovation, and leading with transparency and trust.


My Resume

Get in Touch

https://drive.google.com/file/d/1Pqv5zxtOFFw3iOaj9pHqZq07oYz6dQbx/view?usp=sharing

<aside> 📱 734-546-4306

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<aside> ✉️ [email protected]

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<aside> 📍 California, US

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My Work

Work cases